Privacy notice
This notice covers the ticket, bring-a-friend, free first class, membership, Dance card and free guest pass service at https://mvp.dancesimple.org. It is separate from the notice on dancesimple.org.
Who we are
The controller is DanceSimple. Contact us at hello@dancesimple.org.
What we collect and why (purposes and lawful basis)
| Data | Purpose | Lawful basis |
|---|---|---|
| Your name and email | To issue your ticket, membership pass or Dance card link, register you for the free first class, as a member's friend or for a free guest pass (with the role you play in the dance community: guest, teacher, DJ or community builder), run the door list on the day, and email you about your booking (the ticket, a friend's confirmation link, a cancelled event, a renewal reminder) | Contract: we need it to provide what you bought or registered for |
| Your name and email, and the events you came to | After your first event, and every 5 events after that, to email you asking for a Google review | Legitimate interests: helping a small dance school be found, with no profiling; you can stop them at any time with the "Stop these emails" link in each one, or by emailing us (Your rights, below) |
| Your marketing choice | To email you about future events and offers, only if you ticked the box | Consent: a plain opt-in, never pre-ticked, never a condition of buying |
| Payment details | Taken by Stripe; we receive a payment reference and the last part of the card, never the number | Contract, and our legal obligation to keep payment records |
| Whether you dance lead, follow or both | To see the balance of leads and follows at each event, whether you buy a ticket, confirm a friend's ticket, register for an offer or join the membership; and on a special event with places per side, to sell each side within its limit | Legitimate interests: planning events that dance well, with no profiling |
| Door ticks and page events | To know who was admitted and how the signup steps work, so we can check people in at the event and improve the signup | Legitimate interests: running a safe event and measuring a launch, with no profiling |
| Which dance you chose and that you have never tried that dance before (the free first class) | To check the free class goes to people new to dancing, and to count which dance newcomers choose first | Legitimate interests: keeping the free class for newcomers and planning the classes, with no profiling |
| The member who invited you, and the event you registered for (a member's friend) | To put you on that member's guest list for that event, to count which members bring friends, and to keep to one friend per member per event | Legitimate interests: running the offer fairly, with no profiling |
| The person whose guest list you signed up on | To keep each guest list to its places for each event, and to show at the door whose guest you are | Legitimate interests: running the guest list fairly, with no profiling |
| Your Dance card: the first names you write, a heart against a name, and one note per day | Your own record of who you danced with and one thing you learned, shown only to whoever holds your Dance card link | Contract: it is the record you asked us to keep for you |
If a friend entered your details (Article 14)
If someone signed you up as their friend, we hold your name and email because they entered them for a bring-a-friend pair. We use them to email you one link to confirm your ticket or correct your name and, when you confirm, to issue your ticket. After your first event, and every 5 events after that, we email you to ask for a Google review. We do not email you marketing unless you tick the box yourself on the confirmation page. If you do not want a ticket, ignore the email; we keep your details until you ask us to delete them.
Names on a Dance card. A name written on a Dance card is the private note of the person who wrote it. We never match it to the details of another person and never show it to anyone else.
Who receives your data (processors)
Stripe (payments and the membership subscription), Brevo (the emails we send you and, only if you ticked the box, the marketing list), Fly.io (hosting) and Neon (the database). Each processes data only on our instructions under a data processing agreement. Stripe may transfer data outside the UK under its own safeguards.
How long we keep it (retention)
| Data | Kept for |
|---|---|
| Payment and tax records | 6 years, as the law requires |
| Your profile (name, email) | Until you ask us to delete it |
| Door ticks (scan logs) | Until you ask us to delete them |
| Review emails we sent you, and if you stopped them | Until you ask us to delete them |
| Your Dance card | Until you ask us to delete it |
| Marketing consent | Until you withdraw it |
Your rights
You have the right of access to your data, to rectification of anything wrong, to erasure, to restriction of processing, to data portability, and to object to processing based on our legitimate interests. To use any of them, email hello@dancesimple.org. We answer within one month once we have confirmed it is you. Erasure removes your name and email, your door records and your Dance card, every name, heart and note on it; we keep the payment record the law requires, without your name against it.
You can withdraw marketing consent at any time with the unsubscribe link in any marketing email or by emailing us. Withdrawing consent does not affect your ticket or membership.
If you are unhappy with how we handle your data you can complain to the ICO (Information Commissioner's Office) at ico.org.uk. We would rather hear from you first.
The WhatsApp group
Joining the London WhatsApp group is optional. Anyone in the group can see your phone number and profile name; WhatsApp's own privacy terms apply there.